Why Subscribe to FaintFlex?

The next wave of great digital brands will be personality-driven media companies that create & serve products directly to their communities organically. Digital influencers & creators are the new founders, and this is the first dedicated source to exclusively unpack their strategies.

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FaintFlex uncovers insights of brands founded by influencers, consumer startups that feel like personalities, the industry resources they use, and the most interesting creators I discover on the internet. Join a community that has a pulse on the culture.


FaintFlex is written & curated by me, Aaron McClendon, an Entrepreneur in Residence at Detroit Venture Partners. I’m obsessed with media-driven e-commerce, the communities they serve, and predicting the next big thing.

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